Hilton Hotels and Resorts Rebrand Project
Hilton Hotels & Resorts, a globally recognized brand with over 586 properties across 85 countries, offers exceptional hospitality for diverse customer needs, from leisure vacations to business travel. This rebranding project reimagines Hilton's identity by incorporating a Penrose diagram—an "impossible shape"—as the centerpiece of the design. This concept symbolizes Hilton’s remarkable ability to deliver seamless, high-quality experiences that transcend expectations, embodying the brand's commitment to excellence and versatility.
Comprehensive Hilton Hotels & Resorts Brand Study
This book includes an in-depth analysis of Hilton Hotels & Resorts, covering its logo evolution, brand philosophy, and core values. The research culminated in creating a meticulously designed book that documents these findings alongside a newly developed set of brand guidelines. This resource provides a cohesive framework for maintaining brand integrity while aligning with Hilton's legacy of excellence and innovation.
